privacy policy

who we are

nura (“nura”, “we”, “our”) is a UK-based AI consultancy. Our website is nura.solutions. The data controller for the personal data described here is nura consulting ltd, company number 17168540, registered office 72 Stafford Road, Sheffield S2 2SF.

Our data-protection contact is Robert Andrew Downham. For any privacy question, or to exercise your rights, contact us at hello@nura.solutions.

what data we collect

We collect information you give us directly when you:

• Complete the AI Readiness quiz (name, email, company, quiz responses)
• Use the AI savings calculator and request a breakdown (name, email)
• Sign the AI Pledge (name, email, company, role)
• Book an intro call (name, email, company, any notes you share)
• Submit the contact form (name, email, company, subject, message)
• Chat with our AI assistant (conversation content; name and email if you provide them)

We also collect information about how the site is used. Some of this is anonymous and always on. Some of it identifies your device, and we only collect it if you agree. The “cookies and tracking” section below sets out exactly what, and how you choose.

cookies and tracking

Most websites track you the moment you arrive, and never mention it. We do it differently. Here is the whole picture.

By default, we measure traffic without tracking you. We use Plausible Analytics for basic traffic figures — how many people visit, which pages they read, roughly where in the world they are. Plausible sets no cookies, does not collect personal data, and does not follow you across other sites. It is EU-hosted and runs whether or not you accept anything below. We use it because we want to know if the site is working, not who you are.

With your consent, we use two further categories of cookie. When you first visit, we ask. You can accept all, reject all, or choose by category. You can change your mind at any time (see “changing your mind” below). Nothing in the two categories below runs until you opt in. The three categories are:

• Necessary — always on. These make the site work: keeping pages secure, and remembering your cookie choice so we do not ask again on every page. They set no tracking and need no consent. Remembering that you said “no” is itself a strictly-necessary cookie — saying no does not mean we forget your answer.
• Analytics — opt-in. With your consent, we use Google Analytics 4 (GA4) to understand how people move through the site in more detail than Plausible gives us: which journeys lead to a quiz or a call, where people get stuck. This uses cookies and collects data about your device and behaviour.
• Advertising — opt-in. With your consent, we use advertising cookies from Meta, Google and LinkedIn. These let us show nura to people who have visited the site before, on those platforms — and stop showing it once it is no longer relevant.

What we share with advertising platforms, and what we do not. When you opt in to advertising, we build audiences so we can re-reach people who have shown interest. We do not hand these platforms your email address or any detail in readable form. What is shared is a hashed identifier — a scrambled, one-way version of an identifier such as your email — which the platform uses only to match you to an existing account, if you have one. We never share your name, your quiz answers, your calculator inputs, or anything you typed into a form.

Meta, Google and LinkedIn process this advertising data in the US. That transfer is governed by each platform’s data-processing terms and the UK’s approved transfer mechanisms (the UK Addendum to the EU Standard Contractual Clauses and, where it applies, the UK extension to the EU–US Data Privacy Framework). If you do not opt in to advertising, none of this happens.

Who we retarget — and who we never do. Retargeting is for prospects only — people who have visited the site but are not yet working with us. If you are a nura member or a client with a nura login, you are suppressed: we do not build advertising audiences from your visits, and your authenticated account areas are never tracked (see “your account area is off-limits”). We do not target anyone on the basis of any special-category characteristic (such as health, beliefs, ethnicity, or sexuality). We frequency-cap: you will not be followed around the internet by the same nura ad indefinitely.

Lawful basis. For the two opt-in categories, our lawful basis is your consent, under UK PECR and UK GDPR. For the strictly-necessary cookies, no consent is required because the site cannot function without them.

changing your mind

Consent is not a trap. You can withdraw it in one click, at any time, from the “privacy choices” link in the footer of every page. Turning a category off is exactly as easy as turning it on. When you withdraw analytics or advertising consent, we stop setting those cookies, and we ask the relevant platforms to stop building audiences that include you.

how we use your data

We use the personal data you give us to:

• Give you your personalised results and reports
• Respond to your enquiries
• Follow up on your interest in our services, where you have asked us to or where we have a legitimate interest in doing so
• Improve our tools and services

We use the analytics and advertising data described above — only where you have consented — to understand how the site performs and to reach people who may find nura useful.

We do not sell your personal data. We do not share it with third parties for their own marketing.

your account area is off-limits

If you have a nura login — as a member or a client — the pages behind that login are never tracked by analytics or advertising cookies. That area is for doing your work with us, not for measuring or marketing. The tracking on this page applies to the public marketing site only.

how long we keep it

• Information you give us (quiz answers, calculator inputs, contact details, pledge, call notes, chat content): kept for as long as we need it to provide our services and to meet legal obligations, then deleted.
• Behavioural analytics and advertising data: deleted 24 months after your last activity with the site. Google Analytics also applies its own retention (currently 14 months), after which it deletes the data regardless.
• Consent records: we keep a record of what you chose and when, for as long as needed to prove we asked and you agreed. This is a legal requirement and is kept even if you later withdraw consent.

where your data is stored

Information you give us is stored securely using Supabase (PostgreSQL) with encryption at rest, held in the UK or EU, and synced internally to our consulting system of record. Analytics and advertising data is processed by the providers named above under their own terms. We use named subprocessors and are happy to list them in writing on request.

your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to how we process your data
• Withdraw consent for analytics and advertising at any time
• Ask for your data in a portable form

To exercise any of these, email hello@nura.solutions. We aim to respond and complete your request within 30 days.

You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would always rather you raised it with us first, but the route is yours to take.

changes to this policy

If we change how we collect or use data, we update this page and the “Last updated” date. Where a change materially affects the choices you have made, we ask again rather than assume your old answer still holds.

contact

For any privacy-related query, contact us at hello@nura.solutions. A real person reads it.